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Asia Furnitures Co

AFC is a Singapore-based company specialising in industrial and engineering components, supplying a wide range of products to clients across multiple sectors. With an extensive product catalogue, the website plays an important role in presenting product information clearly and supporting sales enquiries.

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The Challenge

AFC’s previous website had grown difficult to manage and navigate over time. Product information was scattered, page layouts were inconsistent, and users found it challenging to locate specific products quickly. The enquiry process was also unclear, limiting the website’s effectiveness as a lead-generation tool.

The objective was to restructure the website to make it more organised, user-friendly, and aligned with how customers search for products, while improving the overall presentation and usability.

Our Solution

We redesigned and redeveloped the website with a strong focus on clarity, structure, and usability. Product information was reorganised into a more logical hierarchy, allowing visitors to browse and locate products efficiently. The new site places emphasis on clean layout, clear navigation, and improved user flow. An RFQ enquiry mechanism was introduced to support lead generation, making it easier for potential customers to submit product enquiries directly through the website.

The Result

The result is a more structured, professional, and functional website that better supports AFC’s business operations and customer engagement.

Highly recommended!

We had engaged Webz Design & Solution for our new web project and are deeply appreciative of Mr Ted had done for us. It was a pleasure working with Ted and team as he has been helpful and patient with all our website needs.

Ms. Keisha

Asia Furniture Co Pte Ltd

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